Content Marketing Strategy for Seed Spot
Goal: To develop a content marketing strategy aligned with the new marketing strategy of Seed Spot
My role: Collaborate with content and designing team to develop a content marketing strategy.
Impact:
My role: Collaborate with content and designing team to develop a content marketing strategy.
Impact:
- Increased the number of organic leads generated every month
- Achieved thought leadership in social entrepreneurship
- Defined a process for content creation reducing the time to create content
- Increased engagement with our customers
Marketing Automation Campaign for Daffodil Software
Goal: Drive revenue and increase the number of leads
My role: Implement a marketing automation software by Callidus Cloud on Daffodil Software website. Collaborate with marketing and sales team to track all the campaigns to increase revenue and generate leads. Create a buyer’s matrix to segment marketing qualifying leads and sales qualified leads
Impact:
My role: Implement a marketing automation software by Callidus Cloud on Daffodil Software website. Collaborate with marketing and sales team to track all the campaigns to increase revenue and generate leads. Create a buyer’s matrix to segment marketing qualifying leads and sales qualified leads
Impact:
- Increased revenue by 3% and got 3 new clients
- Provided more qualified leads to sales team
- Reduced the turnaround time to reach current prospects
- Tracked the performance of marketing and sales campaigns
Sales Enablement Campaign for NIIT Technologies
Goal: Help sales team to provide content to acquire customers
My role: Conduct marketing research to figure out the demand in the market. Create marketing collaterals and assets by focusing on our value proposition and services offered.
Impact:
My role: Conduct marketing research to figure out the demand in the market. Create marketing collaterals and assets by focusing on our value proposition and services offered.
Impact:
- Sales team always equipped with marketing assets to provide to interested prospects
- Better product messaging to provide clear value proposition
Competitive analysis for Seed Spot
Goal: To figure out the strategies of our direct competitor
My role: Conduct a competitive analysis of our competitors. Figuring out their marketing strategies
Impact:
My role: Conduct a competitive analysis of our competitors. Figuring out their marketing strategies
Impact:
- Better understanding of the Social Entrepreneurship Industry.
- Discovered the weaknesses of our competitors.
Data Analysis for a Pharmaceutical Company
Goal: Analyze the data provided by a company to determine the efficacy of drugs (Atoxeril treatments) across the three trial groups (1st - placebo, 2nd - Atoxeril 20mg, 3rd - Atoxeril 40mg)
My role: Cleaning the data by performing a descriptive statistics. Use that data to run multiple regression and figure out the best regression model. Lastly, perform ANOVA on the best model to test our hypothesis
Impact:
My role: Cleaning the data by performing a descriptive statistics. Use that data to run multiple regression and figure out the best regression model. Lastly, perform ANOVA on the best model to test our hypothesis
Impact:
- Found out that Atoxeril 20 mg has same effect as Placebo, so Atoxeril 20 is not effective in normalizing the heart rate of the patients.
- Data provided is not enough to reject our null hypothesis which is Atoxeril 40 mg is always effective to normalize the heart rate.
- Recommended to control the external factors that might be affecting the results.